Outlogic, sugimotoさんのエントリーより

１．Brain of the Blogger - 世界のブロガーの脳が連結されるとどうなる？経由→Brain of the Blogger

２．Masters of Design - デザイン・マネジメント経由→Masters of Design

３． IDEO redefined good design by creating experiences, not just products.経由→The Power Of Design

下は、３のビジネスウィークに乗っている記事の中での面白い部分の抜き書きですわ。

Kaiser learned from IDEO that seeking medical care is much like shopping -- it is a social experience shared with others. So it needed to offer more comfortable waiting rooms and a lobby with clear instructions on where to go; larger exam rooms, with space for three or more people and curtains for privacy, to make patients comfortable; and special corridors for medical staffers to meet and increase their efficiency. "IDEO showed us that we are designing human experiences, not buildings," says Adam D. Nemer, medical operations services manager at Kaiser. "Its recommendations do not require big capital expenditures."

As the economy shifts from the economics of scale to the economics of choiceand as mass markets fragment and brand loyalty disappears, it's more important than ever for corporations to improve the "consumer experience." Yet after decades of market research and focus groups, corporations realize that they still don't really know their consumers -- or how best to connect with them.

Now, IDEO is transferring its ability to create consumer products into designing consumer experiences in services, from shopping and banking to health care and wireless communication.

Management consultants tend to look at the corporate world through a business-school prism. By contrast, IDEO advises clients by teaching them about the consumer world through the eyes of anthropologists, graphic designers, engineers, and psychologists.

↓予約受付中だが、すぐに和訳が出るかもしれない。To buy or not to buy.問題じゃ。