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Chris Lawer on customer Innovation blogのエントリーExperience hierarchy and non-market co-creationより

I can see now that many of the elements for successful co-creation exist outside the corporate or market mechanism of exchange, no matter how advanced a firm is in enacting new capabilities to learn from customers.

Rather, successful co-creation requires firms to find an appropriate locus of learning between both market and non-market sources of ideas and knowledge.

本文には、上のように書かれていたが、その意味が今ひとつ分からなかった。

が、下のコメントへのコメントを読むとその意図が明確になった。

Rather, there is also a form of co-creation that is largely independent of markets and capital, where individuals willingly come together to create and share self-generated information, knowledge and content independent of any mechanisms of market exchange. In The Wealth of Networks, Yochai Benkler explores the dimensions and potential of such non-market co-creation / collaboration in some depth.

Let me try and explain. Making the distinction between the two types of co-creation primarily depends on how we define a market….

I would say that a market is where there is some kind of economic mechanism or price for the value exchanged between two parties and where the value is proprietary, that is, it is produced and owned by one party who expects some value in return for its exchange.

But in a non-market environment, there is no economic mechanism or price for exchange and no ownership of information or goods. In a co-creation sense, such environments are characterised by the collaborative creation and sharing of knowledge and information by individuals in decentralised communities. The “value” derived by individuals in such communities is not moderated by an economic price but by social factors, experiential elements, meaning, attention and shared values. Importantly, the co-creation that occurs here is independent of any market mechanism or desire for ownership by any party. We can see these forms of co-creation in open source software, media, journalism, blogging, entertainment, gaming and other digital environments. e.g Wikipedia..