人が抱く心配や面倒くささに敏感に。そこは宝の山かも
Focus on the Ideal User Experience
What Apple and Netflix did, while not simple, was straightforward. The value they created came from innovations that dramatically improved the user's experience. They looked hard at the current experience and focused on designing an ideal one.Understanding the user experience isn't new. It's something designers and researchers have done for years. However, because it's linked to innovation and innovation is now an important corporate objective, its value has increased.
Now organizations realize they have to study how users currently experience their products and service. From this, they derive insights into how to make improvements and those improvements go into the design the teams aspire to achieve
UI11: Enriching the Experienceの宣伝をしているようでもあるが、iPodとNetflixの例が取り上げられていてわかりやすい。UI11: Enriching the Experienceには出てみたいが、何せ1800ドルもするので無理だ。(T_T)
